#SheCanStem is a campaign created during the 2018 Y&R 24-Hour “Hackathon”. The briefing tasked us with putting together a product and marketing plan with the goal of encouraging young women to explore careers in STEM (Science, Technology, Engineering and Mathematics). We developed a platform that would allow young students to connect with female leaders in STEM career fields. Through this product and campaign development we hope that young women will feel inspired to become the STEM leaders of tomorrow.

Team:

David Puccio

Carmen Quang

Taylor Becker

John Holliday-Stewart

Diana Arutyunyan

Rawhi Mohammad