This campaign was created for Governor’s Island. Our goal was to attract New Yorkers and tourists to visit and enjoy the amenities that Governor’s Island has to offer. For the campaign we came up with a unique marketing campaign that took on an “anti-ad” approach. Through simple ads using “snarky” language we were able to create a multimedia campaign that juxtaposed the hustle and bustle of New York City against the quiet serenity of Governor’s Island.

Client: Governor’s Island

Team:

David Puccio

Andrea Baez

Penelope Herrera

Lorenzo Lasagna